99 (currently on sale for $1,999. For additional settings information, please consult the Common Problems and How to Calibrate pages. In theory, more zones means better picture quality because they. The Hisense also upscales lower-resolution content better. U88K Series (CA) Hisense LED TVs. / Canada Consumer Technology Retail Tracking Service, of the top 10 brands based on unit sales, 12 months ending Dec 2020" The Hisense packs an ATSC 3. 80" + Larger Televisions; 65 - 79" Televisions; 55 - 64" Televisions The 75-inch model uses an ADS Pro panel, so it performs a bit differently than the other sizes, as it has worse contrast and black uniformity, different reflection handling due to its glossy screen coating, and a wider viewing angle. It replaces the Hisense U8G, and while it. Hisense LED TVs. Chenga88 said: I think the U8K is a good choice, as Hisense does give you all the parameters in the control panel, where you can fine tune it the way you like it. Please also. 99 then $2,498. The Hisense 100U7K features a 100" 4K VA display with a Mini LED backlight and Quantum Dot technology. The increased number of LED's provide a higher and wider dispersion of light that emit up to a staggering 1500 nits of peak brightness for a our brightest and most vibrant HDR picture. Upgrading last year’s ULED series, the 2023 U88K, U78K and U6KM will be on display showcasing Mini LED capabilities in each model along with even more premium upgrades than ever before. The Hisense brand is one of the largest manufacturers of 4K TVs in the world, and they strive to deliver a winning combination of high-quality products at an outstanding value. , Ltd. 30 DAY PRICE GUARANTEE. While the U7K is about as bright as the older model, it has much better reflection handling and looks better in bright rooms. $40. Hisense 55U88H - 55" Smart 4K Premium ULED HDR Mini-LED 120 Hz Google TV Dolby Vision HDR10+ with Quantum Dot Technology. U8 Series Hisense 75” Mini-Led Uled 4k Smart Google TV: 3/5 stars from 12 reviews. ago • Edited 4 mo. Indulge in the latest shows and movies with the Hisense 65" 4K UHD smart Google TV. It runs the TV industry’s first 16-bit light control algorithm, promising. Even by considering the currency exchange rate it still doesn’t make sense : 1300 $ Usd = 1569 Cad. Thanks for any help! UPDATE 7/26/2021: The 2021 Hisense 55U88G is at Costco finally. Hisense 65" 4K HDR Google Smart TV . Televisions >. The flagship TV is available in 55-, 65-, and 75-inch screen sizes. It's part of Hisense's ULED lineup, sitting alongside the Hisense U6G, and it offers a few extra features like eARC and variable refresh rate (VRR) support,. Hisense 55U88KM- 55" Mini-LED Pro 4K ULED 144 Hz Google TV with Quantum Dot Technology, Dolby Vision Atmos, IMAX Enhanced, Gaming Smart TV with HDR10,. Is it better than "Hisense 55" Class - U6GR Series - 4K UHD QLED LCD TV. For additional settings information, please consult the Common Problems and How to Calibrate pages. 99 Your price for this item is $899. Additionally, some of our models come equipped with smart features, enhancing your convenience even further. Smart TV Features. 80" + Larger Televisions; 65 - 79" Televisions; 55 - 64" TelevisionsLe téléviseur Hisense U88KM de 65 pouces est en vente à 1799$ au Canada. The Hisense has better contrast than the Samsung, is a bit more colorful, and also gets brighter; the Hisense pops more in dark and bright rooms. And the difference is even greater with large and very large formats. Hisense Infinity H60 5G. That makes it usefully more affordable than the superb A80L OLED TV, which will set you back £1999 / $1900 / AU$2995. *Source: The NPD Group, Inc. You only get two HDMI 2. Much cheaper than Canada. Someone please help me, I’m tearing my hair out here. Missing store. Explore. Bonus 2 Years Warranty. When I replaced it the Costco rep said if he had been working the day I bought it he would have discouraged the purchase. It supports high dynamic range ( HDR) content in Dolby Vision, HDR10, HDR10+, and hybrid log gamma (HLG. The Hisense H9G is much better than the Hisense H8G. Sony XR-55X90L at Amazon for $898. Hisense Company Ltd. 99 65-inch Hisense U7H: $1,199. The Hisense U8/U8H is a mid-range 4k TV released in 2022. The spec sheets should be correct. U7H Hisense 85” 4k Quantum Uled Smart Google TV: 4. Photo: Maxime Johnson. With that said, you just never know with Hisense, as they have over promised and under delivered in the past. The $1,699. k. *Source: The NPD Group, Inc. Hisense 75-Inch U8 Series ULED TV (75U8K) Review. This limited-time deal shaves $550 off the Hisense U8H, Tom's Guide's pick for TV. Hisense Canada; 2550 Meadowvale Blvd, #1; Mississauga, ON. It also offers a premium refresh rate to keep up with fast-paced sports, movies, and video games. com; Please review the Contact Us form below and select the closest reason for your inquiry - if there is not an exact match. It delivers 500 nits of typical brightness and 1600 nits of peak one, 4000:1. Please also. Our Mini-LED backlight technology combined with Quantum Dot Colour reproduces an image that is accurate in detail. Featuring Dolby Vision and HDR10+ tech, this TV. Read Reviews Start a Review. It isn’t the brightest or fastest panel, but its contrast and color are both exceptional, especially for the price. In Canada, it's known as the Hisense U88KM, and it performs the same. Featuring Dolby Vision and HDR10+ tech, this TV. Ampliación Granada Miguel Hidalgo, Ciudad de México, C. 100-inch (Hisense 100U8K), MSRP $9,999. $498. Samsung QN90B QLED vs Hisense U8H Side-by-Side TV Comparison. com Forums As per Hisense: ULED Lineup: This year, Hisense is taking its commitment to making premium technology accessible even further with Mini LED options for every budget. Compare Product. Hisense is the fastest-growing TV brand in Canada*. 0 tuner (1308536) in it, and the TCL does not, though so far, I don’t consider so-called NextGEN OTA broadcast support a bonus for most folks, and by the time ATSC 3. P. Clearance and Open Box; TVs, Projectors, Media Players & Accessories. It comprises six models using a mix IPS-ADS and VA panels with 4K resolutions, Direct LED backlight, 200-350 nits of brightness (depending on the model), 1200:1 contrast ratio for the IPS models and 3000:1 for the VA. Whereas the Q8M does not give you the fine control/tuning as the U8K does. Dual-cell ULED 4K TV U9DG. 5mm Adapter . Hisense U8K. Samsung confirms its 2023 QD-OLED TVs start. $1,598. Hisense is the fastest-growing TV brand in Canada*. Televisions >. The Hisense has marginally better contrast than the TCL, but the TCL gets brighter than the Hisense in both SDR and HDR. With Mini-LED Pro and the latest picture performance technology, the U8 delivers unmatched brightness, color, and detail. Editors' Recommendations. Visions has the new model hisense u68k priced @ $648. Hisense U8/U8K Calibration Settings. Hisense 55U88KM- 55" Mini-LED Pro 4K ULED 144 Hz Google TV with Quantum Dot Technology, Dolby Vision Atmos, IMAX Enhanced, Gaming Smart TV with HDR10, HDR10+, HLG (Canada Model) 2023 . Whereas the Q8M does not give you the. ago. One of the Brightest Pictures. If the budget it too tight for a top-end short-throw projector, the Hisense C1 mini projector is a compact but powerful machine that puts out more than a billion colours in consistently clear and vibrant images on screens from 65. Dolby Atmos support somewhat pointless. (489 Reviews) $129. The award-winning U8 series is better than ever. U78k and u88k are not yet available 50" $598 55" $648 65" $798 Costco has received the Hisense 2023 TV's. Despite. It uses quantum dot technology, and it can display an incredibly wide color gamut, important for the latest HDR content. Hisense’s proprietaryULED technologies boost colour, contrast, brightness, and motion. We are one of the largest TV brands in the world, with our home appliances and consumer electronics available in over 130 countries. Shop Hisense 55" Class U8H Series Mini LED Quantum ULED 4K UHD Smart Google TV at Best Buy. Hisense USA Corporation 7310 McGinnis Ferry Road Suwanee, GA 30024 CANADA: Hisense Canada Co. Hisense 2022 85" A68H 4K UHD Smart. $1,498. The ULED X premium lineup is expected to be available in late spring 2023, with its 85. If you are in Canada and looking to report an issue or trend for tracking, please contact tier one support by phone at 18553447378. 95%. P. 198L Chest Freezer BD-199. The Hisense H9F has an optional black frame insertion feature that can slightly improve the appearance of motion, by reducing the. It's called the Hisense U75K at Costco, and is the same as the regular U7K but comes with a 3-year warranty. 6 inches deep. Add your thoughts and get the conversation going. V. ULED 4K TV U7G Laser TV Series About Hisense TV Selection Guide. 1 and two HDMI 2. 5mm to composite adapter (not included). header. 1 inputs. product portfolio includes laser TVs, televisions, refrigerators, dishwashers, ranges, air conditioners. Treat yourself to better home entertainment with the Hisense 65" 4K UHD smart Google TV. 00 now $2,199. 99 list price of the 65-inch model we tested matches that of the also. 7 out of 5 stars with 99 reviews. de R. ca] [Prime Day] ($521,99) Hisense 50U68H - 50" Smart 4K ULED™ Google TV with Quantum Dot Technology (Canada Model) (2022) - 20% offUSA: Hisense USA Corporation 7310 McGinnis Ferry Road Suwanee, GA 30024 CANADA: Hisense Canada Co. Hisense 55U88KM- 55" Mini-LED Pro 4K ULED 144 Hz Google TV with Quantum Dot Technology, Dolby Vision Atmos, IMAX Enhanced, Gaming Smart TV with HDR10, HDR10+, HLG (Canada Model) 2023. Rating: 8/10. S. It has a native 120Hz panel and HDMI 2. 1 (capables d’un affichage 4K à 120 Hz ou 144 Hz). 99 MSRP and available in 55”, 65”, 75”, and 85” screen sizes. The 65-inch LG C3 retails for $3,299, compared to $1,799 for the 65-inch Hisense. Hisense 55" U8 Series 4K ULED Quantum Dot Google TV (55U88H-OPENBOX) $1,398. The Samsung has. The native 144Hz refresh rate is great for action movies,. Hisense seems to be consistent with audio issues when it comes to their firmware updates. 80" + Larger Televisions; 65 - 79" Televisions; 55 - 64" TelevisionsClearance and Open Box; TVs, Projectors, Media Players & Accessories. The Best VPNs for Canada in 2023; All VPN; Password Managers. 65Q7G/Q8G - 90 zones. aria. The 55-inch version of the Sony X90L that we are reviewing today (the XR-55X90L, to give the TV its full title) is priced at £1599 / $1300 / AU$2095. Only 1 left in stock. Display: 84. That makes it usefully more affordable than the superb A80L OLED TV, which will set you back £1999 / $1900 / AU$2995. Refrigeration. / Canada Consumer Technology Retail Tracking Service, of the top 10 brands based on unit sales, 12 months. 80" + Larger Televisions; 65 - 79" Televisions; 55 - 64" TelevisionsClearance and Open Box; TVs, Projectors, Media Players & Accessories. Sony X80K 65" 4K UHD HDR LED Smart Google TV (KD65X80K) (1086 Reviews) $999. The U8G Series became available in May 2020. The Hisense U9DG features the deepest black levels I've ever seen on an LCD/LED TV. Yeah when they go on sale they prob go down to $1200 ( $860 USD) in Canada . smallmenu 0. Indulge in the latest shows and movies with the Hisense 75" 4K UHD smart Google TV. The Hisense U7H is a lower mid-range 4k TV released in 2022. That is overall better than the U7K performed, and that was already pretty great. k. Oct 17, 2023. , May 17, 2023 -- ( BUSINESS WIRE )-- WiSA Association, a subsidiary of WiSA Technologies, Inc. Hisense 85" 4K HDR Google Smart TV . Add. Visions has the new model hisense u68k priced @ $648. At the time of publishing, the 85-inch model is not yet on sale. . 2 4. After $100 OFF. Explore. Sep 12th, 2023 2:10 pm. First off, instead of OLED, Hisense’s TV features mini-LED technology, allowing the company to keep the cost relatively low ($1,200) at most retailers with a minimal quality trade-off. 3% of the Adobe RGB color gamuts. 8182 out of 5 stars. 99. Its pre-calibration color accuracy is also vastly better than the U7H. 19 complaints closed in the last 12 months. ca Warranty $ 699 99. 80" + Larger Televisions; 65 - 79" Televisions; 55 - 64" TelevisionsIn Canada, is the Sony X90L worth $400 more than U88K both 55 inches. Free Shipping. The $1,699. de C. Hisense’s 2023 U7K and U8K Series ULED TV models have received WiSA SoundSend Certification. Ampliación Granada Miguel Hidalgo, Ciudad de México, C. /televisions/65-u8-series-mini-led-uled-google-tv-65u8kThis is what you need to do: Turn on your Hisense TV. Televisions >. Hisense is the fastest-growing TV brand in Canada*. , Ltd 2283 Argentia Road, Unit 16 Mississauga, ON, Canada L5N 5Z2 MEXICO: Hisense Mexico S. “Expansion of the Mini LED product line-up is a significant upgrade for our ULED TVs,” says. With Mini-LED Pro and the latest picture performance technology, the U8 delivers unmatched brightness, color, and detail. The Hisense U8K Mini-LED TV is one of the most colorful TVs we’ve tested and puts out above average light for its price point. 95%. Here’s a list of ratings for my featured products: A4 Series 1080P Vidaa Smart TV: 3/5 stars from two reviews. The Hisense U8K is a 4K TV with a 144Hz refresh rate. 4 34%. U78k and u88k are not yet available 50" $598 55" $648 65" $798Design and Features Size and Specs. Gaming feels responsive with 1080p, 1440p, and 4k signals thanks to its low input lag, but it increases a lot with 8k @ 60Hz signals, so it may not be ideal for some people playing reaction-based games. Featuring a Mini LED upgrade paired with Hisense's ULED technology and Quantum Dot, the U88H delivers vibrant colours, impressive contrast, and remarkable bright picture for a fantastic HDR experience. Thanks to its Quantum Dot and mini-LED backlight technology,. 99 at Amazon and Best Buy as of this writing. It's available in three sizes, ranging from 55 to 75 inches, and all three sizes offer very similar performance. Dolby Vision HDR technology offers an extended range for enhanced clarity in bright and dark scenes, and support for up to 4K resolutions produce crisp visuals. The Hisense looks much better in a bright room, as it has much better reflection handling, and it gets significantly brighter so it can better overcome glare. Plus $ 15. It offers support for HDR10+ Adaptive and other HDR formats, allowing you to enjoy your favourite content with true-to-life colouring. *Source: The NPD Group, Inc. How to find model code. There are minor processing issues (shimmer and moiré), but in total, but it still compared favorably with the big three's efforts. ) Vidaa OS 720p; Netflix, Amazon Prime & TubiThe Hisense U8H is a 4K LED-backlit LCD TV with a 120Hz refresh rate. Mobile Site Best Buy Canada. This translates to superior brightness, richer colours. Reply More posts. $999. Both support Roku’s smart TV platform and will be easy on your wallet. SAN JOSE, Calif. Had the same thing happen. See All Air Products Posted: Oct 11, 2023 9:35 am. The Hisense has much better reflection handling, and it gets significantly brighter, so it's a better choice for a bright viewing environment as it can better overcome glare. Hisense also revealed three new laser projection TV systems. 80" + Larger Televisions; 65 - 79" Televisions; 55 - 64" TelevisionsA local retailer told me that there were 2 U88H TVs coming to the store in August. I have a Hisense U8K 55" model in my Best Buy cart. Hisense 55” U8K Mini-LED 4K TV. Read the review for insight on its performance, enhanced QLED display and more. It uses quantum dot technology, and it can display an incredibly wide color gamut, important for the latest HDR content. 419. Whereas the Q8M does not give you the. It's available in four sizes, ranging from 55" to 85", so you can choose the best size for your needs. The Hisense U6/U6K is a budget-friendly 4k TV. 5 25%. (Photo: Business Wire) May 17, 2023 07:00 AM Eastern Daylight Time. When your home gets hot and humid, turn to Hisense Air products as your ultimate solution. 6% of DCI-P3, and 85. Take your entertainment experience to the next level with the Hisense 55" 4K UHD smart Google TV. Select the “ Factory Data Reset ” option. ARC/eARC: eARC. The Hisense U7G is a mid-range 4k TV in Hisense's 2021 lineup, sitting below the Hisense U8G and above the simpler Hisense U6G. Entertain your family and guests with this Hisense U68K Series Quantum Dot Google TV. May 12, 2023 — The next generation of high performance, innovative and smart 4K televisions from Hisense have arrived in Canada. In terms of audio, Hisense's U80G ULED 8K TV regrettably falls short of what the company achieved with its 4K flagship, the Hisense. As interest in bigger screens continues to grow, the new U6 Series makes both a big screen. PS5 with Hisense 65U8H - Colors washed out . 99. V. As seen at CES. The Hisense U8G is better than the Sony X90J. With Mini-LED Pro and the latest picture performance technology, the U8 delivers unmatched brightness, color, and detail. 22 reviews. We are one of the largest TV brands in the world, with our home appliances and consumer electronics available in over 130 countries. Option 2. Visit the Hisense Store. 00 SELECT YOUR STORE. 11 Review updated Oct 26, 2023 at. The Hisense U7K is a lower mid-range 4k TV released in 2023 and sits between the Hisense U6/U6K and the Hisense U8/U8K in the company's 2023 ULED lineup. $798 at Amazon. He said that the launch price would be $1998 CAD for the 65 inch model (well, he could be lying) and he could sell it to me at $1698. Hisense says it grew its QLED unit sales by 128. We are one of the largest TV brands in the world, with our home appliances and consumer electronics available in over 130 countries. If you prefer something cheaper or don't need the best of the best, consider the Hisense U8K. They have advertised a higher viewing angle coating and the TV should have the latest generation SOC for full 4k 120hz hdr support. Hisense’s mini-LED U6K TV arrives, starting at $500. We’re reviewing the 65-inch model, which has an impressive 1,008 dimming zones. Product Details. If you are familiar with how to tweak your. For U. 11 ax) for 2. The Hisense U8/U8H is much better than the Sony X90K/X90CK. Hisense U6H Series: Big on Features, Not on Price This year, the Hisense U6H will bring even more features and upgrades. PARTAGE Maxime Johnson . The ULED X premium lineup is expected to be available in late spring 2023, with its 85. We are one of the largest TV brands in the world, with our home appliances and consumer electronics available in over 130 countries. As an indication, the 55-inch LG C3 (the reference consumer OLED model in 2023) is sold for $2,399, compared to $1,499 for the 55-inch Hisense U88K. 80" + Larger Televisions; 65 - 79" Televisions; 55 - 64" TelevisionsEvery time Canada batch they always change it to like double 8. I wonder if Costco is gonna get the u78k or u88k soon. S. They r not really “budget tv “ as much as In USA haha :) I spent $3000 Canadian on my 55” n 65” panels . Sep 13th, 2023 10:07 am. The Hisense U6H is a 4K TV with a 60Hz refresh rate. The Hisense U7K and Hisense U8/U8K are similar: they have the same feature set, but the U8K is a higher-tier TV, so it has better overall performance. It also has a more powerful local dimming feature, giving it better contrast in dark rooms. Requests for permission to store, reproduce, transmit or distribute materials may be made to one of the following addresses: USA: Hisense USA Corporation 7310 McGinnis Ferry Road Suwanee, GA 30024 CANADA: Hisense Canada Co. TV retailer Hisense unveiled its 2023 TV lineup during its press conference at CES today, highlighting new technology in the panels. Still half price ! Explore Mini-LED TVs. 75U8K: $1,949. The. TV retailer Hisense unveiled its 2023 TV lineup during its press conference at CES today, highlighting new technology in the panels. The U7K also has a much better. Clearance and Open Box; TVs, Projectors, Media Players & Accessories. Mississauga, ON L5N 5Z2. Hisense is introducing its new ULED series TV, including miniLEDs, in Canada. Previous generations of the X90 line. Hisense is introducing its new ULED series TV, including miniLEDs, in Canada. Hisense U8H smart TV (65-inch-class model 65U8H) Hisense's new U8H delivers outstanding color and black at a relatively affordable (for mini-LED) price. Designed to cater to different room sizes, our air products ensure you stay comfortably cool and dry. Explore VIDAA OSLast year's U8H earned our Editors’ Choice award and its successor, the U8K, is even brighter and faster. With a 120Hz Refresh rate, a peak brightness of up to 1500 nits, and picture upgrades like IMAX Enhanced. Learn more. Miguel de Cervantes Saavedra No 301 Torre Norte Piso 2, Col. The U7K has better contrast with a better local dimming feature, so it looks better in dark rooms. The Hisense U800GR has low input lag with most resolutions. If you buy something using links in our stories, we may earn a commission. The Hisense proprietary ULED™ technology, focuses on the most important areas of picture quality as it uses sophisticated processes to transform your entertainment, while Quantum Dot technology and Wide Colour Gamut brings the entertainment to life withRoku TV™ User Guide . Hisense 100U7KQ. Size: US Model: Canada: Panel Type: Refresh Rate: Dimming Zones: 55" 55H9F: 55Q9809: VA: 120Hz: 100: 65" 65H9F:. Available in 85” screen size. I’m aware most manufacturers do that as well ( excluding Sony for the most part ) but Hisense just took a new low with the u88g. technology has been pushing the boundary of picture quality. (318 reviews) " Roku 65" TV Select Series 4K Smart RokuTv. Suggested Searches. However, if you care more about your bottom line than some of the bells and whistles available, you can find surprisingly great TVs for less than you would expect. With a 120Hz Refresh rate, a peak brightness of up to 1500 nits, and picture upgrades like IMAX Enhanced. Means you Always Get the Best PriceThe Best VPNs for Canada in 2023; All VPN; Password Managers. It supports high dynamic range ( HDR ) content in HDR10, HDR10+, Dolby Vision, and hybrid log gamma (HLG). The Hisense is also better for use as a PC monitor, as it can display chroma 4:4:4 properly. U88K Series (CA) The U88K features more local dimming zones, higher peak brightness, a larger refresh rate for better gaming experiences, and picture upgrades like. Mini-LED Pro - Smaller LED's allow for more of them to be incorporated into our backlight technology. The top Hisense TVs in the UK for 2022 are the U8HQ and U7HQ series. 4 out of 5 stars with 26 reviews. Find low everyday prices and buy online for delivery or in-store pick-up. We used the. New comments cannot be posted. New Hisense models include the A6 Series Android TVs, and the R6 and R7 4K Roku TVs. Explore. Diag. Add. 99 It’s quite important that they do, because the U8K’s most obvious current rival is the Sony X90L , which is currently priced at £1699 / $1298 / AU$2995, and which outperforms its spec sheet with superb picture quality. Explore VIDAA OSAll three of Hisense’s major 2023 lines, the U6K, U7K, and U8K, are Mini-LED TVs, and the cheapest TV in the range starts at just $500 (around £500 / AU$730). Reply; Reply with quote; May 29th, 2023 11:25 pm #5; redflagdealsguy Deal Expert Feb 24, 2018. Picture 1. New. After $10 OFF Hisense 32" Class - A4KV Series - 720P HD LED LCD TV Screen Size: 32 in. contre 1499$ pour la Hisense U88K de 55 pouces. The 75" model has an IPS display with 2000:1 static contrast, 650 nits of typical brightness, 1300 nits of peak brightness, and 1065 local dimming zones. com. The range, including the U88K, U78K, and U68KM models, all of which were previewed at CES 2023 earlier this year in Las Vegas, are now arriving at Canadian retailers. I’m aware most manufacturers do that as well ( excluding Sony for the most part ) but Hisense just took a new low with the u88g. *Source: The NPD Group, Inc. 99 for a 65-inch screen, the Hisense U6K is an excellent value. (2) Compare Product. 1. Realistically, both the RCA and this HiSense are crap. $748. Upgrading last year’s ULED series, the 2023 U88K, U78K and U6KM will be on display showcasing Mini LED capabilities in each model along with even more premium upgrades than ever before. Hisense has recently celebrated its 10th year anniversary in Canada and has been named by independent marketing data research reporter, NPD as the fastest-growing TV brand in Canada. / Canada Consumer Technology Retail Tracking Service, of the top 10 brands based on unit sales, 12 months ending Dec 2020"Hisense. Visions Electronics is dedicated to being recognized as the Best Name in Electronics in Canada by you, our Valued Customer. Press the “Menu” button on your remote control. I’ve made sure it’s plugged into HDMI 4, 120hz and HDR says it’s. 55-inch (model 55H9G) - $749. *Source: The NPD Group, Inc. It offers an impressive array of additional features, including HDMI 2. Learn more. Not sure if Canada is doing something similar. *Source: The NPD Group, Inc. Explore Laser TV. which is. The U7K has better contrast with a better local dimming feature, so it looks better in dark rooms.